Born in April 2015, it focuses on Apparel and Accessories, helping customers –  experienced brands as well emerging ones – to fully exploit the market opportunities through a strategic thinking, excellent know-how for specific techniques and processes, as well as though a mix of business skills and constant updates.

Alberto Morini is LABYALBY thinking head and founder, who started this new project on the solid basis of a 35-year experience in the fashion industry.

LABYALBY is based in Chiasso, Switzerland, close to the Italian border. An area surrounded by the astonishing scenario of the Swiss mountains and Italian lakes. For special one-to-one consultancies, Alberto will open the doors of his residence in the graceful town of Nesso, welcoming you in his home-studio, right on the enchanting Lake Como.

A lifelong love for fashion.

After his studies in specific subjects, undertook a training on the job within important silk firms in Como (Northern Italy).

His turning point happens during the spring of 1986, when Alberto started his working project with Guccio Gucci Spa, based in Florence headquarter.

Starting as style and product development Staff, he soon gained more and more responsibilities, up to be appointed “Accessories Category Director”.

The most significant evidence of his great job was the final development of a solid Multibrand Business Unit of Silk and Soft Accessories Categories within Kering Group.